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Sands Environmental Campaign:
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Sands chose the Do-Right "Keep It Clean" promotional campaign for the environment
as a way to help spread the importance of environmental awareness.
It's based on the idea that our beaches and oceans are our number one resources
for generations to come. Just like the product label, the mermaid
is placed on a surfboard to help tie in the meaning and importance of ocean
and beach preservation. The message DO-RIGHT "Keep It Clean" is for
anyone who believes in the cleaniness of the environment.
When you
purchase a DO-RIGHT t-shirt a persent of the profits are donated to an
organization who devotes their time and efforts to help make sure our oceans,
beaches, and our environment, in general, remain as clean as possible.